Daria Albers / Mindful Athlete Program

A visual brand Identity representing Daria Albers as a brand. An expression of Daria’s work, her program (MAP- the Mindful Athlete Program) and what she stands for.

It’s a brand for aware, conscious human beings with a huge need to evolve and grow their mind-body connection and wellbeing. A person, who wants to improve their mental performance through improving self awareness, deepening the mind- body connection and a self understanding. Someone who is in search of a structured program, to learn mental skills/ tools, to build mental qualities. It is for people who want to grow constantly and are open minded and open hearted.

A visual representation of toughness, combined with the spiritual side.